Keep Moving Forward .Asia

The Nielsen Company has recently released a study on the usage of social media among Americans. Guess what, the usage has tripled! Interestingly, here’s a chart on the amount of advertising/marketing dollars spent. As you can see, when advertisers are cutting overall marketing budgets, spend on social media marketing has increased for all industries.

While there’s a lot of hype surrounding social media marketing as the new rules of marketing, including written books on social media marketing such as the one written by Tamar Weinberg, there are also skeptics with different views calling social media marketing as the biggest fad.

I believe social media marketing is indeed the next big thing (if it isn’t already) and it’s here to stay for a long time. What might potentially kill social media marketing are those who treat it as a one-way advertising channel, instead of a channel to build relationship, engagement and most importantly, conversations.

What say you?

If you’re interested in learning more about social media marketing, here’s a great book for you to read.

Cheers!

This morning I came across an interesting study called the Ruder Finn Intent Index. The chart below summarizes the top 22 reasons why people go online. I find this to be a very useful data for any digital entrepreneurs.

The survey is done on a sample size of 500 American adults, 18 years old and above. What’s more interesting is that the data is dynamic and is updated on a quarterly basis. You should really visit the site, play around with it, drill down further and discover more trends or insights. It’s awesome!

Here’s a screen cap of the results:

Top 22 things people go online for - useful information for Digital Entrepreneurs