Have you ever been cheated by a beautiful profile picture on Facebook or MySpace? Now you know how they took those pictures! Absolutely hilarious!
Samsung’s latest social media campaign teaches you how to take better pictures of yourself! There’s a reason why I call it social media marketing instead of viral marketing. Let’s take a look at how social media it is with this social media campaign. Laugh your heart out watching this video:
Absolutely funny isn’t it? Very viral too! This is the kinda thing you would wanna share with all your friends. But wait! This is not all, the individual characters shown each have their very own videos too! But wait, that’s still not all! These characters have Facebook profiles too! I just requested to all Petra Fry on Facebook, let’s see if i get a response hahahaha
Here’s a little something to laugh about, bloody funny lol. This is definitely consumer-generated viral media we’re talking about, and it provides free brand mention to KFC and McDonalds! What a combo!
The Nielsen Company has recently released a study on the usage of social media among Americans. Guess what, the usage has tripled! Interestingly, here’s a chart on the amount of advertising/marketing dollars spent. As you can see, when advertisers are cutting overall marketing budgets, spend on social media marketing has increased for all industries.
While there’s a lot of hype surrounding social media marketing as the new rules of marketing, including written books on social media marketing such as the one written by Tamar Weinberg, there are also skeptics with different views calling social media marketing as the biggest fad.
I believe social media marketing is indeed the next big thing (if it isn’t already) and it’s here to stay for a long time. What might potentially kill social media marketing are those who treat it as a one-way advertising channel, instead of a channel to build relationship, engagement and most importantly, conversations.
What say you?
If you’re interested in learning more about social media marketing, here’s a great book for you to read.
When the world is going online more and more, Dentyne in Canada launched an ad campaign telling us to spend less time online, and more time to be with friends offline. They call it the Dentyne, Make Face Time. Developed by advertising agency McCann Erickson, this campaign is witty, relevant and reminds us how important it is to actually connect with others – physically, not just via Facebook or whatever social network you’re on.
Besides the interesting visuals and spot on copy writing, I love the fact that this campaign has highlighted how online we all are in this world at the moment. See it for yourself!
Just a short note, I think this campaign speaks loudest to those who are single and online all the time. When was the last time you did the things as mentioned in the ads?
When I first started with digital marketing, I spent tremendous time Googling for information and how to manuals. As you would expect, there are just too many Gurus out there offering very different tips from each other and they all have excellent valid points. So who should we listen to? Who’s hotter than the other in one specific topic? Can Alexa ranking really make a judgement?
Advertising Age has a list called the AdAge Power150. It’s an awesome list of the hottest digital marketing blogs in the world, ranked and updated daily through their system.
To save you time, here’s a list of the 100 hottest digital marketing blogs in the world to help you build a sustainable income online. These are the best of the best digital marketing blogs out there for you get inspired and learn from.
Read them, visit their websites, learn, and come back to KeepMovingForward.Asia for more!
