Keep Moving Forward .Asia

The Nielsen Company has recently released a study on the usage of social media among Americans. Guess what, the usage has tripled! Interestingly, here’s a chart on the amount of advertising/marketing dollars spent. As you can see, when advertisers are cutting overall marketing budgets, spend on social media marketing has increased for all industries.

While there’s a lot of hype surrounding social media marketing as the new rules of marketing, including written books on social media marketing such as the one written by Tamar Weinberg, there are also skeptics with different views calling social media marketing as the biggest fad.

I believe social media marketing is indeed the next big thing (if it isn’t already) and it’s here to stay for a long time. What might potentially kill social media marketing are those who treat it as a one-way advertising channel, instead of a channel to build relationship, engagement and most importantly, conversations.

What say you?

If you’re interested in learning more about social media marketing, here’s a great book for you to read.

Cheers!

When the world is going online more and more, Dentyne in Canada launched an ad campaign telling us to spend less time online, and more time to be with friends offline. They call it the Dentyne, Make Face Time. Developed by advertising agency McCann Erickson, this campaign is witty, relevant and reminds us how important it is to actually connect with others – physically, not just via Facebook or whatever social network you’re on.

Besides the interesting visuals and spot on copy writing, I love the fact that this campaign has highlighted how online we all are in this world at the moment. See it for yourself!

Just a short note, I think this campaign speaks loudest to those who are single and online all the time. When was the last time you did the things as mentioned in the ads?

Been a while huh, plug off and go make face time!